Seoul, officially the Seoul Special Metropolitan City – is the capital and largest metropolis of South Korea. Seoul forms the heart of the Seoul Capital Area, and includes the surrounding Incheon metropolis and Gyeonggi province, altogether home to roughly half of the country’s population.
This business trip was heavy on the business side. Although there was barely any sightseeing time allowed, it gave us the opportunity to fully explore the amazing neighborhood we were in during mornings and nights. With a heavy trend of American and Korean fusion, we were so impressed with the restaurants that were popping up. And we don’t only mean the food, we mean the branding too.